Online Marketeer

Hi, we are Swapfiets! 👋 The bicycle subscription where you are always assured of a working bicycle. Our mission? Making cities more livable and sustainable under the motto ‘buy less, use more’.

Do you see a challenge instead of a problem? And are you ready for an acceleration in your career? Then you are ready for the Swapfiets adventure!

Do you recognize yourself in this?

Swapfiets is looking for an Online Marketeer to help us achieve our goal of becoming the #1 micro-mobility brand in the world! Are you a digital guru? Always online and looking for the newest trends in digital content & customer journeys? Are you into analyzing the numbers but also have a taste for creativity? This role might be just right for you!

Of course, teamwork makes the dream work! Swapfiets has an international team of talented professionals and we are all passionate about what we do! You will be working in our Acquisition & Retention Marketing team and collaborating closely with our product owners and brand specialists.

After joining our Amsterdam HQ, you will be part of our global expansion, the most exciting time yet in our company’s history! You will have a direct influence on our journey to success. Your responsibilities include; optimizing the experience in our website, app and emails, monitoring and improving acquisition funnels and being a liaison between the Creative team & Tech team. Sounds great, right? Keep reading for the details, and don’t hesitate to submit your application to join us on the ride!

YOUR RESPONSIBILITIES

• You are responsible for online marketing on Swapfiets.com (9 countries), the Swapfiets app and Swapfiets emails, to improve member acquisition & retention;
• You collaborate with the Performance Marketeers, Brand managers, Email marketeer and Retention Marketeer to create the optimal translation of campaigns in our owned channels;
• You translate web analytics and customer feedback into actionable projects & AB tests to improve Swapfiets.com conversion together with our Tech & Data team;
• You manage cross-functional projects to support new bike launches, sponsorships, test rides, promotions & more;
• You generate new ideas and content to optimize e-mail campaigns;
• You report to key stakeholders and management on the channel performance and roadmap progress;
• You stay up-to-date on the latest trends in online marketing, industry best-practices, and competitor activities;

Vereisten

YOUR PROFILE

• Higher vocational working – and thinking level;
• 3 – 5 years of relevant working experience in a digital marketing or e-commerce environment (ideally subscription commerce);
• Experience in at least 2 of the following 3 area’s; on-site marketing (conversion),, app marketing & e-mail marketing;
• Proven track-record on digital content creation & performance optimization
• Able to provide strong briefings to creatives;
• Able to analyze acquisition funnels & channel performance in Google Analytics and Excel;
• Preferably experience with AB testing and initiating technology projects to improve conversion & front-end customer experience;
• Willing to take ownership and pro-actively advise stakeholders on improvement opportunities;
• Strong team player;
• Possession of both analytical and creative thinking is preferred;
• Excellent in English, other European languages are a plus.

Procedure

You can now directly apply for this vacancy.

• As soon as we think: you’ve got what it takes to qualify for this position, our recruitment team will contact you to check some basic information and ask you about some of your previous successes related to the role.
• Next, you will be invited for a first interview with the Recruiter and Manager Acquisition & Retention.
• The second will be with one of your team peers and a Product Owner.
• The third interview will be with the Director Consumer Direct.
• Are you and Swapfiets still as enthusiastic at the end of the process? Then you will receive an offer to join the Swapfiets team!

Answer your questions

Do you have questions about this vacancy? Contact our Talent Acquisition Specialist Floris via recruitment.hq@swapfiets.com.